Calvin Klein confirma Raf Simons como novo diretor criativo

É oficial: Raf Simons assume a direção criativa da Calvin Klein como seu novo chief creative officer. Radicado em Nova York, o estilista belga tem nesta terça-feira (02) seu primeiro dia de trabalho no QG na etiqueta americana.

Depois da saída repentina da Dior, Raf chega à marca com controle total (inédito aqui desde a saída de seu fundador): assinará as coleções principais (masculina e feminina) e supervisionará as linhas secundárias – o braço direito Pieter Mulier chega junto como diretor criativo – e a imagem geral de todos os seus produtos e linhas de difusão (diz que a CK Jeans é prioridade). Simons ganhou projeção com as passagens pela Jil Sander e Dior, mas o domínio do streetwear de luxo é marca registrada do trabalho importantíssimo desenvolvido na etiqueta masculina homônima. Sua estreia na passarela será na temporada de inverno 2017, em fevereiro próximo.

É legal porque coloca o estilista e mente criativa das mais interessantes de sua geração em uma plataforma global, uma das maiores já encarada pelo designer, sustentada pelo trabalho histórico da marca na investigação do que é jovem, provocador e ressoante para consumidores bem além do espectro fashionista. Abaixo, o anúncio oficial.

Calvin Klein, Inc. today announced the appointment of Raf Simons as Chief Creative Officer of the brand, effective immediately. ⠀ Mr. Simons will lead the creative strategy of the Calvin Klein brand globally across the Calvin Klein Collection, Calvin Klein Platinum, Calvin Klein, Calvin Klein Jeans, Calvin Klein Underwear and Calvin Klein Home brands. As part of his role as Chief Creative Officer, Mr. Simons will oversee all aspects of Design, Global Marketing and Communications, and Visual Creative Services. Mr. Simons’ first collections will debut for the Fall 2017 season. ⠀ The appointment of Mr. Simons as Chief Creative Officer marks the implementation of Calvin Klein’s new global creative strategy, announced in April 2016, to unify all Calvin Klein brands under one creative vision. The strategy comes as part of a global evolution of the Calvin Klein brand, which began with the reacquisition of the Calvin Klein Jeans and Calvin Klein Underwear businesses in 2013. As Calvin Klein looks to grow the brand to $10 billion in global retail sales, this new leadership is intended to further strengthen the brand’s premium positioning worldwide and pave the way for future long-term global growth. ⠀ The arrival of Raf Simons as Chief Creative Officer signifies a momentous new chapter for Calvin Klein,” said Steve Shiffman, CEO of Calvin Klein, Inc. “Not since Mr. Klein himself was at the company has it been led by one creative visionary, and I am confident that this decision will drive the Calvin Klein brand and have a significant impact on its future. Raf’s exceptional contributions have shaped and modernized fashion as we see it today and, under his direction, Calvin Klein will further solidify its position as a leading global lifestyle brand.” ⠀ As part of the creative strategy for the apparel and accessories business, Calvin Klein also announced the hire of Pieter Mulier as Creative Director, reporting directly to Mr. Simons. Mr. Mulier will be responsible for executing Mr. Simons’ creative and design vision for all men’s and women’s apparel and accessories lines within the Calvin Klein brand.

Uma foto publicada por Calvin Klein (@calvinklein) em Ago 2, 2016 às 7:00 PDT

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